Monday, October 25, 2010

Quelch Upset Ex-employee Defamation Of Character Off The Internet

By Carol Wallace

People make mistakes. They do dumb stuff. They irritate other people. Sometimes that irritation is valid, sometimes not. But anyone can put that irritation on the Internet and it'll last forever. Now if you own a business, that comment can damage your reputation. It's hard to scrub that stuff from the tops of search results, and it's hard to fight.

If I've put the fear in you, please give me a chance to sooth your jangled nerves. Because of course, it's not hopeless. This is the Internet! Anything's possible. (Sometimes it's weird stuff, sure, but often it's useful.) In this case, the useful is characterized by reputation repair services, companies which take a good stiff brush to your online self and make it sparkle.

Scrubbing Libel From the Search Results

Search engines play by certain rules, and these reputation repair services understand how to force those sites with negative content way down, off the first, second or even tenth pages of the search results -- as far down as a hundred pages or more. At that point, whatever it was that was said is a very distant memory.

The negative content settles down in the darkness of the search engines, and in its place is content that paints a friendlier picture of you and your business. From then on out, you're dealing with real people in the real world, and your reputation is back in your hands. But you got it there without having to embroil lawyers, hitmen, or hackers to settle things with the blog owner who got you into this mess.

Importance of Squashing Cyber Libel

So you see -- the flow goes both ways. Bad down, good up. Which, if you're a new business with no kind of reputation at all, bad or otherwise, can be the boost you need right out of the gates. Using one of these services to give you control of your reputation early on, you'll always know where all the eyes are pointing, and what they're seeing once they get there.

This may all seem arcane and weird and unnecessary, but consider this: More people will encounter the online version of you than your real self probably ever will. Yes. That's the world we're living in now. Or well, worlds. So you can see how it makes sense to protect and cultivate that online self as best you can. You need to maintain control over that image at all times, or else somebody else will. So yes, at times you'll have to prepare for battle. At other times, you just have to look real good. - 42534

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